We build health brands that earn trust before they ask for a sale.
A house of consumer health brands for the second half of life — one standard, one brand at a time, built to endure.
Longer lives should mean healthier lives.
People are living longer than any generation before them — but longer life does not automatically mean healthier life. As lifestyles change and expectations rise, people are looking for health brands they can genuinely trust: brands that help them care for themselves before illness forces the conversation.
We started Aura Vital to build exactly those brands — focused, honest, grounded in evidence and long tradition.
We build brands, not products. We think in decades, not campaigns.
Every brand publishes
before it sells.
Health is built every day — not only when it’s lost.
A house of focused brands, each standing on its own.
Men’s Midlife Wellness
Built for men in the second half of life — honest guidance and formulations for the years that matter most.
Visit MahaRasa →
Women’s Midlife Wellness
Built for the same stage of life, on her terms — with the clarity and respect the category has long lacked.
Visit HERWISE →Made in state-of-the-art partner facilities, to a documented standard.
One company. One standard. Many brands.
Owner-operator. Long horizon.
Aura Vital was founded by Kiran Pinnamaneni, who is building the company from Hyderabad — close to formulation, brand, customers and every trade-off in between.
He started it after watching people he respected reach midlife and be told, in effect, nothing — until their health became difficult to ignore.
What holds it all together.
Trust before growth
We earn a customer’s confidence before we ask for their loyalty. Everything else follows from that.
Prevention over reaction
Health is best protected before it needs to be restored. We build for the long arc, not the quick fix.
Purposeful innovation
We add a brand only when it serves a real, underserved need — never for the sake of expansion.
Long-term thinking
We are building a company meant to be respected in twenty years, not just noticed this one.
Building something that deserves a partner you can trust?
We correspond with investors, partners, and press.
Contact usFor partnerships, press & opportunities.
Registered office
Aura Vital LLP151/B Siddhartha Nagar
Hyderabad – 500038
Telangana, India Google Maps →